Trust building with explanation interfaces

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30. Pu P. Chen L., 2006, Trust building with explanation interfaces, Sydney, ACM 1-59593-287-9/06/0001.
a. We present results of a significant-scale user study, which indicate file the organization-based explanation is highly effective in building users' trust in file recommendation interface, with the benefit of increasing users' intention to return to the agent and save cognitive effort.
b. When users face the difficulty of choosing the right product to purchase, the acuity to convince them to buy a proposed item is an important goal of any recommender system in e-commerce environments.
c. Studies show that customer trust is positively associated with customers' intention to transact, purchase a product, and return to the website
d. It consists of three components: system features, trustworthiness of the agents, and trusting intentions.
e. The system features mainly deal with those design aspects of a recommender agent that can contribute to the promotion of its trustworthiness.
f. The agent trustworthiness is a trust foundation process based on the users' perception of the agent's competence, reputation, integrity, and benevolence. It
g. The trusting intentions are the benefits expected from users once trust has been established by the recommender agents.
h. The explanation generation comprises the steps of content selection and organization, media allocation, and media realization and coordination
i. Users positively responded that explanation can be an effective means to achieve users' trust, and the organization interface is a more effective explanation technique than the simple "who" construct.