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Trust Me, I'm an Online Vendor": towards a model of trust for e-commerce system design

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Trust Me, I'm an Online Vendor": towards a model of trust for e-commerce system design

Post  Admin on Sun Jun 07, 2009 9:03 pm

32. Egger FN, 2000,'Trust Me, I'm an Online Vendor": towards a model of trust for e-commerce system design , Eindhoven, Center for user-system interaction.
a. MOTEC components are defined as follows:
i. Pre-purchase knowledge: Before interacting with the system, consumers might already have formed an opinion about the vendors’ trustworthiness.
ii. Interface Properties: Familiarity refers both to the system's usability and to familiarity in terms of terminology and domain model.
iii. Informational Content: The risk component refers to information the vendor provides about financial risk and guarantees.

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Trust in prime

Post  Admin on Sun Jun 07, 2009 9:03 pm

33. Andersson et.al, 2005, Trust in prime, Bristol, IEEE 0-7803-9314-7/05.
a. PRIME is based on the principle that design must start from maximum privacy. This means that with PRIME a priori all interactions are anonymous, and individuals can select different Pseudonyms with respect to communication partners or activities to link different interactions to each to other and can choose to bind attributes and capabilities to pseudonyms.
b. In contrast to most existing privacy tools and solutions, trust plays a major role in PRIME because users need to
i. Trust their own platform to manage their data accordingly and
ii. Trust the remote set of platforms that receives identity data to deal with these data appropriately.
c. Automated trust and policy negotiation. The Identity Control component on both user and services side drives the establishment of mutual trust between the two parties (trust negotiation) and the negotiation of a common data handling policy (policy negotiation) for each data item to be disclosed
d. Trusted user interface: A core component in the PRIME architecture is the PRIME console, a trusted front-end providing a user interface for all kinds of privacy-related interactions.
e. A. Usability Tests and Problems Encountered in other factor contributing to the lack of trust that was revealed by the usability tests was that test subjects generally had difficulties to mentally differentiate between user side and services side identity management
f. Possible HCI Solutions for Enhancing trust help functions could also inform about external help to enhance users' trust in PRIME, as users may doubt that the system per se can help them all the way through all conceivable situations.
g. Privacy-enhancing technologies in e-commerce and other application areas will only be successfully deployed if end users can and will put trust in those technologies.

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